I love Publix. I love that you don't have to hunt people down to get help. They come to you and ask you what they can help you with. I love that they take returns without griping, season my steaks and grind my meat, and give me one cupcake a month despite having to break up a pack of 6 to do so. I know many of them by name, and they know me too. Its a nice feeling. That being said, you can take this a bit too far which I was reminded of today when I stood behind a lady, lets call her Brenda, at the checkout line while her things were clicked through the conveyor belt by the Indian check out guy, let's call him Bobullah [or 'Bob' for short].
Bob: Would you like to donate $1 to Make a Wish foundation?
Brenda: Not today. I donated last time. I'm here all the time. Laugh.
Bob: Yes that's true, you do come often.
Brenda: Haha, yes, I was here just yesterday to get some-
Brenda: Um, yes- I needed it for a fruit-
Bob: Salad? The day before you had picked up a lot of fruit. I wondered what it could be for but then I saw the papaya and now it makes sense.
Brenda: Oh, you noticed, wow I must come here a lot!
Bob: Oh yes, you came last week, I think you drove the blue car right?
Brenda: . . . .um, yes
Bob: Yes, you started at the bread though you normally begin with produce. And the day after that I guess you wanted something sweet- lots of sweet sweet things, you have a sweet tooth don't you? haha
Bob: By the way, where is your little boy? I haven't seen him in a few weeks.
And on and on it went with Brenda going from a smiling cheerful customer, to one who will likely be monitoring the perimeter of her house and asking for some police surveillance. Knowing your customers is great- but as Bobullah so helpfully demonstrated, you can go too far.