[L]inked to your Guest ID is . . . your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. Target can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your political leanings, reading habits, charitable giving and the number of cars you ownSo freaky. So invasive. And yet, I went. The alternate options are slim.
I asked a friendly Target associate for help in locating disposable sticky mats for the kiddo, which if you haven't tried them, are a complete life savor! We typically take his booster seat if eating out since he stays corralled in it easier than than the standard restaurant wooden high chairs, but for when we make an impromptu stop, sticky mats can't be beat. Here they are, she said as we approached a sea of pink princesses:
Oh no, she exclaimed, as she rifled through them. It's okay, I told her, reaching for one to plop in my cart. No, she shook her head as she got on her walkie talkie we'll get you the right ones. Ten minutes later she triumphantly handed me a blue one with grinning cars and while I truly appreciate her efforts I felt a bit confused; pink princess or blue cars, they served the same function so was it really that big of a deal? Or have they snooped me long enough to know Waleed is an ultra boyish boy and I'm a gender-line-toting momma? [kidding. i hope]
Waleed has a pink stroller, a flower laden sippy cup, and a lavender tea set. I'm not a must have trucks baseballs lions type of mom but it made me think, were I to find some deeply discounted pink fairy PJs would I get them or opt for higher priced dinosaur ones instead when a) both would be used for sleeping b) I'm a sucker for sweet deals and c) Waleed couldn't care less? I'm pretty sure if presented with that either or choice I'd go with the boyish dino PJs though I don't have a logical reason why since like sticky mats the color has no bearing on the functionality and its not like I'm taking him to a wedding in a lacy tutu with a bedazzled bow. I don't think it matters and yet I don't think I'd trekk home with fairy sleepers either.
Of course, we already have all the PJs we need so we did our shopping and returned home with plaid baby tops befitting a lumberjack, blue car sticky mats and a strange unseasonal song stuck in my head: he knows when you are sleeping he knows when you're awake he knows when you've been bad or good so be good for goodness sake! Hm, wonder why.
What would you do if confronted with a sea of pink sticky mats for your little boy blue or vice versa? Would gender identified designs deter you from getting them for your little one even if they were sleepers or undershirts and the like? And are there other equally cool alternatives to Target in which the bullseye is not directly on you?